Bring to mind a positive relationship you have with someone who’s not related to you. This could be a significant other, best friend or coworker.
Think back to when and how you started getting to know each other...
Usually it works like this: You attract one another and begin communicating. Common interests are found. Fun is had. As time goes on, you talk and text and plan weekly play dates. Trust is built. You consider this person someone you can count on. Maybe you even tell them you love them.
The best relationships grow stronger over time. They develop and evolve over months and years of conversations and shared experiences. As you become more comfortable with one another, you shift and change to show more of your personality and vulnerabilities.
Marketing is a relationship between your business and the people you’re selling to. Like any other meaningful partnership, the connection you have with customers and potential customers takes time to solidify. When you first start promoting yourself through newsletters and social media, your followers may be attracted to you, but they don’t necessarily trust you...yet. It’s up to you to earn their trust through clear, consistent, and honest communication.
That’s why marketing is a long-term strategy. True, authentic growth doesn’t happen overnight. It rarely happens in 1 month. Often times, it takes at least 6 months to see real results. When you invest in marketing, you’re investing in relationships with people who need you most.
Do you want to outsource your marketing so you don’t have to worry about it?
Here are 3 things to consider:
1.) Come up with a realistic marketing budget. It takes money to make money. Marketing and advertising agencies aren’t cheap because they’re in the business of making your company profitable. Consider exactly how much you can afford each month so when you’re ready to hire someone, you know how much you have to spend on their services.
2.) Find a marketing person (or company) you resonate with. Ask a lot of questions. Make sure they do the same. Learn about their strategies for success. Get testimonials from their past clients if at all possible. Listen to your gut. You’ll have a sense for whether or not they’re a good fit pretty quickly.
3.) Even though you won’t necessarily see a huge return on investment in the first month or so, trust they’re doing their job. Go in with the understanding that you’re building relationships with your fans and followers. Healthy relationships take time. Give them at least 3-6 months to deliver results. After that, you can evaluate their methods and decide if it’s worth it to keep going or try something (or someone) else.
Humans love instant gratification. But when it comes to marketing, you have to be patient. The most noteworthy companies understand the importance of investing in their growth which is why they set aside money for marketing. If you’re ready to take your business to the next level, consider a similar investment.
Be ready to spend your hard-earned money with the understanding that over time, you WILL see results. I believe if you continuously take steps to move your vision forward, magic WILL happen and you WILL materialize your dreams.
I always used to tell people I have 2 Grandmas. My grandma Ertl was the warm, fluffy grandma who baked amazingly delicious chocolate chip cookies and told bedtime stories. Gosh, I loved that woman so much!
Then there was Grams. Grandma Foster (Mom or Marilyn, as many of you know her) was the spicy, sassy (and classy) grandma who taught me the importance of wearing fashionable jewelry and having your nails done. She always had the cutest (age appropriate) outfits. And she made sure she had a new one for every special occasion. Grams loved to drink vodka gimlets and smoke cigarettes...until she couldn't. Then she made do with red wine and one liners. She was the life of the party because she loved life so much.
Marilyn valued her family and friends, above all else. She always made time for the people she loved. When you talked to her, you knew she was listening because she remembered what you told her and always followed up to make sure whatever you were up to was going well. Grandma was loyal, honest and authentic which made her personality charming and magnetic to anyone who had the privilege of knowing her.
Grandma was always there for us. She showed up to every birthday, reunion, graduation, game and performance she could. Grams wanted to be part of the action and included in all the excitement. And when she couldn’t be there physically, grandma showed her support and told us how proud she was with phone calls and cards. She loved all of us the same amount, but she knew how to tailor her love and express it differently to each of us.
Grams always said what was on her mind. She didn’t hold back. You never had to guess what she was thinking. I loved her independence and wit. Marilyn was unapologetically herself. She approached life playfully with an admirable sense of humor and compassion.
Grandma stayed strong for all of us until the day she died. I think the hardest part for her was leaving all the people that loved her. But the funny thing is, she didn’t actually leave anyone. Marilyn, Mom, Mother in-law, Grandma, Great Grandma lives on in her family legacy...
In my mom, Monica, I see her leadership and love for tradition.
In Susan, I see her incredible strength and empathy.
In Mary, I see her warmth, fun and acceptance.
In Julie, I see her ‘take charge attitude’ and sense of direction.
In Rick, I see her protector and favorite son.
Her grandchildren and great grandchildren carry her spark, determination and zest for life.
During her last hours, we expressed, over and over how thankful we were for everything she did and everything she was. We said our “I love yous” 100 times over. And grandma kept saying, “I know, I know.” She didn’t have a doubt in her mind how deeply cared for and loved she was. Now THAT is a beautiful thing.
I hope we can all feel just as confident that Grandma is in a much better place. I hope you find peace in your heart knowing she’s here in spirit and will continue to make herself known in each of us.
Even when she was sick, Grams loved life. She loved it so much, she didn’t want to let it go. And you know what? You can’t teach people how to love life. You have to dig deep and feel it. You have to open your eyes and see it. You have to open your ears and hear it. So, I challenge all of you to find that same love for life. That’s what grandma would want for all of us.
When I get quiet, and ask myself, “What was grandma’s message?” This is what I hear…
Look for the good in every situation. Express yourself freely. Ask for what you want. Stay strong in adversity. Be there for your family, no matter what. And don’t forget to make regular hair appointments.
I attend a lot of group fitness and yoga classes. Actually, I’m obsessed with working out alongside a bunch of other sweaty people. It’s extremely motivating and a lot more fun than spending an hour on the treadmill. Plus, I greatly enjoy the connection and community.
When I visited my parents over Christmas break, I had no choice but to exercise solo. Don’t get me wrong. Home practices are excellent for many reasons. You go at your own pace and listen to what your body needs rather than submissively following the cues of the instructor. You know… Headstand followed by 30 jumping jacks? Sure! Why not? ;)
The only problem? No one is watching you. You hold the timer. You’re the counter and the coach. Sometimes it’s no biggie. But often times you slack off...at least a little bit. Instead of doing 20 push ups, you do 12. Maybe you skip all the chaturangas and go straight to down dog. You workout for 45 minutes, not 60.
It’s completely normal to act and work differently when you’re with people versus being alone. Duh. But the other day I noticed how particularly hard I was pushing myself in a YOD class. It made me think...I would never work this hard if I was in my own living room.
So I asked the question, “Why do I perform better when I’m in public?” And, “What if I worked like someone was watching...all the time?”
(Well, that would be super creepy, Greta…)
The point is, when you’re ‘on stage’ or ‘showing off,’ you tend to put in more effort.You feel held accountable. Your performance seems more important when observers are present.
And the truth is, people are watching. Whether you like it or not. Someone, and probably more people than you realize, are paying attention to you. And if you’re working towards a bigger audience or more followers, expect that number to grow and grow.
Everything you do (or don’t do) matters. The work, or lack thereof, makes a difference. If you want to be impactful and influential, it’s important you pay extra close attention to your thoughts, words and actions...every moment of every day.
TAKE (POSITIVE, INSPIRED) ACTION!
Just for today, pretend you have a devoted admirer shadowing your every move.How would you show up? What kind of awareness would you bring to the table? Try it out! ...Just for one day.
Not too long ago, I was cheated on and lied to by someone I deeply cared for. This was a devastating and somewhat traumatizing experience. As expected, my broken heart went through the 5, agonizing stages of grief. It was extremely difficult. But I can confidently say I made it to the other side and I’m feeling better than ever.
I've truly accepted my situation. Actually, I thank my lucky stars everyday it happened at all. Had I not gone through what I did, I wouldn’t be living the amazing life I am right now.
Look. I’ve found gratitude and acceptance amidst pain and betrayal. But that doesn’t mean the case is closed. The final step to ‘getting over’ and ‘moving on’ is...forgiveness.
Forgiveness is a toughie. The biggest misconception about forgiveness is that it’s for them. Truth is, when you choose to forgive, you make that decision for yourself.
And when you’re ready to clear the air from your consciousness, it doesn’t mean you have to be friends with, much less communicate with the person you’re forgiving. You don’t have to tell them you forgave them. And you definitely don’t have to trust them.
It does mean you want to let go of what’s no longer serving you. And you commit to releasing the old so you can make room for the new. Forgiveness is actually an act of self-love.
Holding grudges hurts you more than your offender. The person who wronged you might not even care how you feel. Chances are they’ve blocked it out of their mind. You’re the one still worried about it. And all that negative energy towards the past can and will continue to build up causing physical, mental and emotional health issues if you neglect to do anything about it.
That’s why I encourage practicing forgiveness every single day. Make it part of your meditation practice. Simply imagine the person you want to forgive and send them a message of forgiveness. In fact, you can do this exercise right now.
Let go of the narrative. Do it for your own sake. Forgiveness doesn’t right wrongs. Rather, it heals your heart so you can open it once again. It allows you to move on from a place of love instead of fighting forward from a place of fear.
Who or what do you need to forgive?
Remember: Forgiveness is for you, not for them.