 Bring to mind a positive relationship you have with someone who’s not related to you. This could be a significant other, best friend or coworker.
Think back to when and how you started getting to know each other... Usually it works like this: You attract one another and begin communicating. Common interests are found. Fun is had. As time goes on, you talk and text and plan weekly play dates. Trust is built. You consider this person someone you can count on. Maybe you even tell them you love them. The best relationships grow stronger over time. They develop and evolve over months and years of conversations and shared experiences. As you become more comfortable with one another, you shift and change to show more of your personality and vulnerabilities. Marketing is a relationship between your business and the people you’re selling to. Like any other meaningful partnership, the connection you have with customers and potential customers takes time to solidify. When you first start promoting yourself through newsletters and social media, your followers may be attracted to you, but they don’t necessarily trust you...yet. It’s up to you to earn their trust through clear, consistent, and honest communication. That’s why marketing is a long-term strategy. True, authentic growth doesn’t happen overnight. It rarely happens in 1 month. Often times, it takes at least 6 months to see real results. When you invest in marketing, you’re investing in relationships with people who need you most. Do you want to outsource your marketing so you don’t have to worry about it? Here are 3 things to consider: 1.) Come up with a realistic marketing budget. It takes money to make money. Marketing and advertising agencies aren’t cheap because they’re in the business of making your company profitable. Consider exactly how much you can afford each month so when you’re ready to hire someone, you know how much you have to spend on their services. 2.) Find a marketing person (or company) you resonate with. Ask a lot of questions. Make sure they do the same. Learn about their strategies for success. Get testimonials from their past clients if at all possible. Listen to your gut. You’ll have a sense for whether or not they’re a good fit pretty quickly. 3.) Even though you won’t necessarily see a huge return on investment in the first month or so, trust they’re doing their job. Go in with the understanding that you’re building relationships with your fans and followers. Healthy relationships take time. Give them at least 3-6 months to deliver results. After that, you can evaluate their methods and decide if it’s worth it to keep going or try something (or someone) else. Humans love instant gratification. But when it comes to marketing, you have to be patient. The most noteworthy companies understand the importance of investing in their growth which is why they set aside money for marketing. If you’re ready to take your business to the next level, consider a similar investment. Be ready to spend your hard-earned money with the understanding that over time, you WILL see results. I believe if you continuously take steps to move your vision forward, magic WILL happen and you WILL materialize your dreams.  In my business, I have the privilege of working with extremely inspiring people. They’re artists, healers and teachers. Collectively, their intention is to make the world a better place.
These incredible folks are also small business owners. Naturally, they need to make money to keep their doors open and put food on the table. Therefore, sales and marketing are essential for their success. Many of my clients have shared their distaste for self-promotion. They feel sleazy and gross trying to get people to buy what they’re selling. It’s difficult for them to talk about their strengths. Spreading the word about how wonderful and life-changing their services are makes them uncomfortable. It’s not that they don’t believe in what they’re doing. Rather, they think their experience and credentials are enough. They think... Shouldn’t the beautiful space speak for itself? Hello! This location is PERFECT. I mean, who wouldn’t want to come here? Or... There’s TONS of scientific evidence backing up the benefits of the practice. Obviously, everyone needs yoga in their life. And I’ve been teaching for 15 years! Look. You can be the most amazing acupuncturist, yoga teacher or massage therapist in the world. But if you fail to execute a communication strategy or hand out a single business card? You’re going to have a really hard time sharing your gifts with those who need you most. Yes, your current customers will refer you to their friends and family. You’ll get a few drive-bys. Someone will find you online. But if you want substantial growth? You need to commit to a sales and marketing strategy aimed at reaching more people, faster. Create an email list and start a monthly newsletter. Post on Facebook or Instagram a few times a week. Attend networking events. Find out where your dream clients are hanging out, and meet them there. I get it. You’re not ‘business minded.’ You hate social media. Writing isn’t your strong suit. Well, guess what? There are 10’s of 100’s of people waiting to hear from you. By not selling yourself? You’re doing all of them a huge disservice. Don’t keep quiet and patiently wait for potential customers to find you. Understand that by persuading and encouraging people to give you a try, you truly are making the world a better place. Let this understanding motivate you to put yourself out there! Take what works and leave the rest. I hope this helps you communicate to the world how truly amazing and inspiring you are. :) |