 This morning I had plans to meet a dear friend for coffee. We’re usually quite casual and flexible with each other, especially when it comes to timing. We almost expect our meetings to start and end a little later than the original arrangement.
Today was no different; I was running behind schedule. I found myself anxious and scrambling to get to the cafe on time. Around 10 minutes before I left my apartment, I texted to let her know I’d be leaving soon. And she quickly replied, “No rush!” But I still felt rushed. I noticed my anxiety getting worse as the minutes passed by. My breath shortened and my pulse quickened. I wasn’t fully present to what I was doing because I was worrying about the future. It was an uncomfortable feeling that was completely self-induced. Then I did do something different. I paused and realized I was creating unnecessary pain through my fabricated sense of urgency. My friend wasn’t in a hurry. Her text granted me permission to take the time I needed to get to her safely. So why was I stressing myself out over nothing? Simply noticing my reaction helped to significantly reduce my nervousness, if not eliminate it. It’s so easy to project toxic thoughts and emotions into the stories of your day, often without it. Here are some examples that come to mind: If the guy you’re dating doesn’t reply to your text message after 15 minutes, you start telling yourself he lost interest and probably started seeing someone else. You feel sad until 15 minutes after that he gets back to you like nothing changed. You freak out on Wednesday night because no one signed up for your Thursday morning Pilates class. Your evening is spent feeling like a failure, and you believe they must not like your teaching style. But you show up to the studio the next day to find 3 people registered and 3 more dropped in at the last minute. A colleague seems quieter than usual. She cancels your happy hour plans at the last minute. In your mind, she must be mad at you for something. You spend the day bummed out, trying to figure out why. Later that night, she informs you that her cat is sick and she needed to be home with her. Think about all the time and energy you’ve wasted worrying about things that don’t exist. How much of your day are you spending in the past or future, participating in a narrative that only hurts you? So much pain can be avoided by being accepting and present. Sure, you’re human and it’s natural for your mind to wander into fantasy land. But I encourage you to pause and notice your anxieties. Can you pinpoint where they’re coming from? Is it something real that you should take action on, or is your imagination running wild? Even if the worst case scenario is true, your anguish isn’t serving you. You’re better off letting it go and letting it be. It’s probably not personal. Trust that what is happening is right...because it IS. If you’re anything like me, you run a little bit anxious. Anxiety can be debilitating at times because it feels like there’s nothing you can do to stop it. But perhaps you do have the power to put it to a halt. Wouldn’t you say it’s worth a try? I hope you’ll join me in this approach to living a joyful and anxiety-free life. Together, let’s encourage each other to step back and get curious about our feelings and the stories behind them. By letting go of judgement and observing from a space of inquiry, it’s easier to connect the dots around your anxieties. Sometimes one connection is all it takes to shift the storyline and start a new chapter; one where you’re empowered and life is working in your favor. Take action today! Slow down. Listen to what you’re saying to yourself and others. Connect with your breath. Release what doesn’t serve you. Choose to see the positive. And welcome yourself back to the present moment where life is really happening.  Bring to mind a positive relationship you have with someone who’s not related to you. This could be a significant other, best friend or coworker.
Think back to when and how you started getting to know each other... Usually it works like this: You attract one another and begin communicating. Common interests are found. Fun is had. As time goes on, you talk and text and plan weekly play dates. Trust is built. You consider this person someone you can count on. Maybe you even tell them you love them. The best relationships grow stronger over time. They develop and evolve over months and years of conversations and shared experiences. As you become more comfortable with one another, you shift and change to show more of your personality and vulnerabilities. Marketing is a relationship between your business and the people you’re selling to. Like any other meaningful partnership, the connection you have with customers and potential customers takes time to solidify. When you first start promoting yourself through newsletters and social media, your followers may be attracted to you, but they don’t necessarily trust you...yet. It’s up to you to earn their trust through clear, consistent, and honest communication. That’s why marketing is a long-term strategy. True, authentic growth doesn’t happen overnight. It rarely happens in 1 month. Often times, it takes at least 6 months to see real results. When you invest in marketing, you’re investing in relationships with people who need you most. Do you want to outsource your marketing so you don’t have to worry about it? Here are 3 things to consider: 1.) Come up with a realistic marketing budget. It takes money to make money. Marketing and advertising agencies aren’t cheap because they’re in the business of making your company profitable. Consider exactly how much you can afford each month so when you’re ready to hire someone, you know how much you have to spend on their services. 2.) Find a marketing person (or company) you resonate with. Ask a lot of questions. Make sure they do the same. Learn about their strategies for success. Get testimonials from their past clients if at all possible. Listen to your gut. You’ll have a sense for whether or not they’re a good fit pretty quickly. 3.) Even though you won’t necessarily see a huge return on investment in the first month or so, trust they’re doing their job. Go in with the understanding that you’re building relationships with your fans and followers. Healthy relationships take time. Give them at least 3-6 months to deliver results. After that, you can evaluate their methods and decide if it’s worth it to keep going or try something (or someone) else. Humans love instant gratification. But when it comes to marketing, you have to be patient. The most noteworthy companies understand the importance of investing in their growth which is why they set aside money for marketing. If you’re ready to take your business to the next level, consider a similar investment. Be ready to spend your hard-earned money with the understanding that over time, you WILL see results. I believe if you continuously take steps to move your vision forward, magic WILL happen and you WILL materialize your dreams.  I attend a lot of group fitness and yoga classes. Actually, I’m obsessed with working out alongside a bunch of other sweaty people. It’s extremely motivating and a lot more fun than spending an hour on the treadmill. Plus, I greatly enjoy the connection and community.
When I visited my parents over Christmas break, I had no choice but to exercise solo. Don’t get me wrong. Home practices are excellent for many reasons. You go at your own pace and listen to what your body needs rather than submissively following the cues of the instructor. You know… Headstand followed by 30 jumping jacks? Sure! Why not? ;) The only problem? No one is watching you. You hold the timer. You’re the counter and the coach. Sometimes it’s no biggie. But often times you slack off...at least a little bit. Instead of doing 20 push ups, you do 12. Maybe you skip all the chaturangas and go straight to down dog. You workout for 45 minutes, not 60. It’s completely normal to act and work differently when you’re with people versus being alone. Duh. But the other day I noticed how particularly hard I was pushing myself in a YOD class. It made me think...I would never work this hard if I was in my own living room. So I asked the question, “Why do I perform better when I’m in public?” And, “What if I worked like someone was watching...all the time?” (Well, that would be super creepy, Greta…) The point is, when you’re ‘on stage’ or ‘showing off,’ you tend to put in more effort.You feel held accountable. Your performance seems more important when observers are present. And the truth is, people are watching. Whether you like it or not. Someone, and probably more people than you realize, are paying attention to you. And if you’re working towards a bigger audience or more followers, expect that number to grow and grow. Everything you do (or don’t do) matters. The work, or lack thereof, makes a difference. If you want to be impactful and influential, it’s important you pay extra close attention to your thoughts, words and actions...every moment of every day. TAKE (POSITIVE, INSPIRED) ACTION! Just for today, pretend you have a devoted admirer shadowing your every move.How would you show up? What kind of awareness would you bring to the table? Try it out! ...Just for one day.  Not too long ago, I was cheated on and lied to by someone I deeply cared for. This was a devastating and somewhat traumatizing experience. As expected, my broken heart went through the 5, agonizing stages of grief. It was extremely difficult. But I can confidently say I made it to the other side and I’m feeling better than ever.
I've truly accepted my situation. Actually, I thank my lucky stars everyday it happened at all. Had I not gone through what I did, I wouldn’t be living the amazing life I am right now. Look. I’ve found gratitude and acceptance amidst pain and betrayal. But that doesn’t mean the case is closed. The final step to ‘getting over’ and ‘moving on’ is...forgiveness. Forgiveness is a toughie. The biggest misconception about forgiveness is that it’s for them. Truth is, when you choose to forgive, you make that decision for yourself. And when you’re ready to clear the air from your consciousness, it doesn’t mean you have to be friends with, much less communicate with the person you’re forgiving. You don’t have to tell them you forgave them. And you definitely don’t have to trust them. It does mean you want to let go of what’s no longer serving you. And you commit to releasing the old so you can make room for the new. Forgiveness is actually an act of self-love. Holding grudges hurts you more than your offender. The person who wronged you might not even care how you feel. Chances are they’ve blocked it out of their mind. You’re the one still worried about it. And all that negative energy towards the past can and will continue to build up causing physical, mental and emotional health issues if you neglect to do anything about it. That’s why I encourage practicing forgiveness every single day. Make it part of your meditation practice. Simply imagine the person you want to forgive and send them a message of forgiveness. In fact, you can do this exercise right now. Let go of the narrative. Do it for your own sake. Forgiveness doesn’t right wrongs. Rather, it heals your heart so you can open it once again. It allows you to move on from a place of love instead of fighting forward from a place of fear. Who or what do you need to forgive? Remember: Forgiveness is for you, not for them.  Usually when I’m hit with a burst of inspiration, motivation or a great idea, my first thought is something like…
Wow! That would be so cool. How could I do that? Followed by this thought… Well, that probably wouldn’t work. Or this thought… It’s actually kind of a stupid idea. Forget it. Sadly, what could’ve been my next great invention or best selling book ends up disappearing into the abyss. When this happened to me the other day, I wondered, “Why?” Why are you so quick to shut yourself down? Why is your first instinct to push it away? The muses of creativity visit you often. They arrive when you least expect it. They stop by with a purpose just for you. In dreams, visions or driving down a snowy highway...they come. But instead of listening and taking action, you submit to your excuses. You’re dominated by doubt. It’s more comfortable resting in resistance. Even though you know avoiding the call for too long ultimately leads to deep discontentment. What's stopping you? Why don’t you grab the pen and paper? Make the phone call? Submit the application? What’s in your way? Well...you are. I can’t figure out who, but someone once said, “I believe every person has a million dollar idea inside of them.” So what sets the achievers apart from the non-achievers? I think a big problem with not achieving your goals is that you’re afraid of your own potential. It’s scary to consider what would would happen if it did work. Subconsciously, you worry your life would change (even though you desperately want to switch things up). You’d have to field unwelcome opinions and criticism. They’d see you come out of hiding. They’d treat you differently... The work is the scariest part of all. Ideas are cheap. The follow through is the gateway to freedom. When you silence the negative voices and push through, the result is happiness. Doing the work is what makes you successful. Saying, “Bring it on!” Instead of, “Turn it off!” is the practice of great healers, artists and entrepreneurs. Thing is, everyone would be a billionaire if they knew they could kick the work’s ass. Look. You are a creative genius. You are a one-of-a-kind creature. You are unstoppable. It's time to get out of your own way and push through. The next time a muse taps you on the shoulder and you have an aha moment? DO SOMETHING. DO ANYTHING. TAKE THE FIRST STEP. Here's to living the life of your wildest dreams!  In my business, I have the privilege of working with extremely inspiring people. They’re artists, healers and teachers. Collectively, their intention is to make the world a better place.
These incredible folks are also small business owners. Naturally, they need to make money to keep their doors open and put food on the table. Therefore, sales and marketing are essential for their success. Many of my clients have shared their distaste for self-promotion. They feel sleazy and gross trying to get people to buy what they’re selling. It’s difficult for them to talk about their strengths. Spreading the word about how wonderful and life-changing their services are makes them uncomfortable. It’s not that they don’t believe in what they’re doing. Rather, they think their experience and credentials are enough. They think... Shouldn’t the beautiful space speak for itself? Hello! This location is PERFECT. I mean, who wouldn’t want to come here? Or... There’s TONS of scientific evidence backing up the benefits of the practice. Obviously, everyone needs yoga in their life. And I’ve been teaching for 15 years! Look. You can be the most amazing acupuncturist, yoga teacher or massage therapist in the world. But if you fail to execute a communication strategy or hand out a single business card? You’re going to have a really hard time sharing your gifts with those who need you most. Yes, your current customers will refer you to their friends and family. You’ll get a few drive-bys. Someone will find you online. But if you want substantial growth? You need to commit to a sales and marketing strategy aimed at reaching more people, faster. Create an email list and start a monthly newsletter. Post on Facebook or Instagram a few times a week. Attend networking events. Find out where your dream clients are hanging out, and meet them there. I get it. You’re not ‘business minded.’ You hate social media. Writing isn’t your strong suit. Well, guess what? There are 10’s of 100’s of people waiting to hear from you. By not selling yourself? You’re doing all of them a huge disservice. Don’t keep quiet and patiently wait for potential customers to find you. Understand that by persuading and encouraging people to give you a try, you truly are making the world a better place. Let this understanding motivate you to put yourself out there! Take what works and leave the rest. I hope this helps you communicate to the world how truly amazing and inspiring you are. :) |