In my business, I have the privilege of working with extremely inspiring people. They’re artists, healers and teachers. Collectively, their intention is to make the world a better place.
These incredible folks are also small business owners. Naturally, they need to make money to keep their doors open and put food on the table. Therefore, sales and marketing are essential for their success.
Many of my clients have shared their distaste for self-promotion. They feel sleazy and gross trying to get people to buy what they’re selling. It’s difficult for them to talk about their strengths. Spreading the word about how wonderful and life-changing their services are makes them uncomfortable.
It’s not that they don’t believe in what they’re doing. Rather, they think their experience and credentials are enough.
Shouldn’t the beautiful space speak for itself? Hello! This location is PERFECT. I mean, who wouldn’t want to come here?
There’s TONS of scientific evidence backing up the benefits of the practice. Obviously, everyone needs yoga in their life. And I’ve been teaching for 15 years!
Look. You can be the most amazing acupuncturist, yoga teacher or massage therapist in the world. But if you fail to execute a communication strategy or hand out a single business card? You’re going to have a really hard time sharing your gifts with those who need you most.
Yes, your current customers will refer you to their friends and family. You’ll get a few drive-bys. Someone will find you online.
But if you want substantial growth? You need to commit to a sales and marketing strategy aimed at reaching more people, faster. Create an email list and start a monthly newsletter. Post on Facebook or Instagram a few times a week. Attend networking events. Find out where your dream clients are hanging out, and meet them there.
I get it. You’re not ‘business minded.’ You hate social media. Writing isn’t your strong suit.
Well, guess what? There are 10’s of 100’s of people waiting to hear from you. By not selling yourself? You’re doing all of them a huge disservice. Don’t keep quiet and patiently wait for potential customers to find you. Understand that by persuading and encouraging people to give you a try, you truly are making the world a better place. Let this understanding motivate you to put yourself out there!
Take what works and leave the rest. I hope this helps you communicate to the world how truly amazing and inspiring you are. :)